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The Portable Library: Teen Services to Take Away

11 Feb

We know that getting teenagers into the library, getting them readings, increases their quality of life. Now the question is, how do we get teenagers into the library? Or, more importantly, how do we get teenagers who don’t currently use the library to read for pleasure?

One of the many answers: we meet them where they are.

I have only recently realised the importance of delivering library services outside of our hallowed public building. This past week I visited a local youth centre and spoke to teens who use it regularly. The youth centre is beautifully equipped with a media center, a music production lab, art spaces, a garage for working on cars and bikes, a careers advice office, a volunteer outreach programme, gym and sport equipment, a cafe, and caring adults.

The one thing it was missing, however, was reading material. There was nothing to read: no books, no graphic novels, no manga. There weren’t even magazines.

It was clear that young people in the local area felt safe and comfortable in the youth centre, and enjoyed being able to access its excellent facilities. Why, I began to wonder, would they consider regularly going to the library when they already had a local space outfitted with interesting equipment, and where they were able to spend time with friends?

Thus, the idea of bringing library service to the youth centre, rather than making the youth leave their safe space and come to the library.

Portable or pop-up libraries are by no means a new concept. Book exchanges and library outreach programmes – to youth centres, sports clubs, juvenile detention facilities, workplaces and schools – have been going on for decades. However, with a couple of exceptions, few of the portable library projects target teens.

When I asked teens at the local youth whether they’d like to have reading material (or a portable library) available, the group got quiet. After a few moments, they began to nod, and then begin to give tentative comments and suggestions. In truth, they had never considered that the library could meet them where they were. For most of them, the library was a last resort, when the Internet, parents, friends, and at-home reference books failed them. It had never occurred to them that the library could not only maintain a presence in a space they already used, but might also supply reading materials they were interested in (such as magazines and hand-selected books and manga).

The value of this type of outreach is two-fold: first, it gets teenagers reading for pleasure. Second, it familiarises them with the library and puts a human face on library services. For the time being, they may not be interested in visiting the library. After some time, as they become familiar with members of library staff who visit the centre and work with us to access material they like, they may eventually begin to feel curious about the library, and comfortable visiting and exploring the other types of materials offered.

This type of partnership can be brokered not just with youth centres but with any place teenagers congregate, such as schools or clubs. The most important thing is to first establish contact and broker a respectful partnership with an adult in that organisation. Find out what the needs of that particular teen community are, both by exploring the currently available resources and by speaking to the teens there. For example, a secondary school that has a library may not be in need of additional reading materials, but might perhaps be interested in partnering to offer a lunchtime reading club. A sports club might appreciate a frequently changed selection of athletes’ biographies and sport magazines. Partnerships could be brokered with Jobcentres to allow teens out of school and looking for work to access collections about careers, further education, and varied material for pleasure reading.

Of course, librarian participation and visibility is also important. Introducing yourself to teens, asking their opinion and gauging their needs can put a friendly, human face on the local library service.

Getting teenagers reading is paramount. Once they are reading, and feel comfortable with the idea of library services, they are far more likely to venture into the building. Reading and learning start with small, simple steps. Meeting teenagers where they are and putting reading materials in their hands can make all the difference.

Getting Started with Teen Outreach

23 Jul

So you’re out in your local community, all ready to promote library services with a bunch of confused/indifferent/wary/excited teens looking at you, watching for the big pitch. What do you do?!

The answer to that question varies widely depending on the intended audience and venue of your presentation. In fact, there are so many different methods of promoting your library service to teens that it would be impossible to cover them all in one short post. YA Library UK will revisit the topic frequently. For now, here are a few ideas to help you get started (or, if you’re not sure where to find teen groups to speak to, check out Where to Do Outreach for Teen Library Services):

To generally promote the library service:

Bring along library materials (books, graphic novels, et cetera) for the young people to look through. Some won’t be aware of how many interesting items the library has. Bring fliers promoting library events for teens.

Booktalks are quick soundbites that can be used to pique interest in a particular title. Booktalks take no more than a minute or two per book!

Get interactive and ask for feedback, or run an activity such as a round of Library Myth Busters or other interactive games.

If you can, get a few members of your Teen Advisory Group (TAG) to come with you and run games and promotions! Keep in mind that not all teens are up for doing this.

If you’re teaching the teen group a skill:

When teaching a skill, such as database searching, it can be useful to run contests to see who can find the information quickest, have quizzes or other interactive and relevant games to keep the group focused. You can also concentrate on searches related to areas that teens find entertaining, such as careers (idea mentioned by Kelly Jensen on the ya-yaac mailing list–her careers database includes a quiz, which is very popular with teens she’s worked with!).

If you’re speaking to reluctant readers:

Promote quick and exciting library materials such as magazines, graphic novels, manga, select nonfiction (ex: tattoos, popular music), practical resources like study and careers books, instructional books on everything from drawing to building machines to DIY to writing (many teens who don’t enjoy reading write journal entries, poetry, and/or short stories, or write their own comics or graphic novels).

Don’t forget to bring along fliers about teen activities in the library–a teen uninterested in reading might still enjoy the anime or computer or writing or film club.

Mention other types of library services–free computer access, films, video games (if your library rents them).

If you’re promoting the service at a festival or fair:

Bring relevant library stock and fliers! (This is almost always a good idea.)

Run a craft activity related to the festival or fair.

Run a prize draw for anyone who fills out a joining form that day. Announce the winner at the end of the day! It’s easy enough to provide a small prize, or even get a local business to sponsor you with a voucher or some other type of appealing goodie.

A few other ways to get teens interested in your library service:

Request feedback from groups of teens about what they’d like to see in the library. Many teens feel as though the library isn’t for them, or that they aren’t welcome at the library. Asking for their feedback and listening seriously to their ideas can help belie this notion.

Other ideas:

Teen contests reward young people’s creativity and also appeal to non-library users.

Have a tried-and-tested idea for outreach, or one you’ve just thought up? Disagree with any of the methods suggested in this post? Don’t hesitate to let YA Library UK know!

Where To? Venues for Teen Outreach

22 Jul

Outreach is any activity that involves going out into the community and promoting library services to reluctant, underserved, and/or non-library users. There are three questions to consider when considering doing outreach to teens: why, how and where? The first question usually concerns staff hours, and presentation of the library. The second addresses the actual location of teens.

Decide the purpose of your outreach
The purpose of your outreach to teens may vary depending on the venue and target audience. Are you out in the community to raise your library’s profile? Maybe you’re there to start a base of teen volunteers and will recruit any teen who will have you. Perhaps your goal is to make the library accessible to an underserved group of young people. Or maybe you’re trying to gather new ideas from teens who don’t usually use the library in order to figure out how to better promote the service to them. Your outreach may be very formal (teaching young people how to use library search databases) or casual (handing out joining packs and running craft activities at a local festival). Regardless, it’s important to know the aim and target demographic for each outreach visit that you make.

What is your local teen demographic like?
This really varies from area to area. The teens in your area could be working class, cosmopolitan, shy, privileged, geeky, suburban, deprived, depraved (hah!), or all of the above! The most important thing is working out where the teens are, promoting the library to them, and getting feedback on the type of library service they want and need.

How to find venues for teen outreach
Some venues (schools and colleges) are quite easy to find contact information for via phone books, the Internet, or your local council. Others–such as small youth clubs or teen-run groups–can be difficult to find, let along get contact information for.

Your local council is a great place to start. ACS (Adult and Community Services), or similar departments should have lists of organisations and resources for young people in need. Many youth organisations can be found by asking around at colleges. The local YMCA usually has a youth center and is a great place to start, and the local Youth Council usually knows of quite a few organisations for young people. Try checking with your local vinspired and/or local volunteering agency–they usually know quite a bit about youth activity in the surrounding area. Connexions is also a great local resources; Connexions employees often run or know of local youth programs.

List of potential outreach venues
* schools and colleges (esp. via library)
* youth centers
* local sports clubs
* NEET Centers (NEET stands for “Not in Education, Employment or Training”)
* Youth Councils
* school and college after-school clubs
* community festivals (these are a great place to meet lots of teens without spending much money or outlaying too many staff hours)
* homeless shelters and services
* groups for carers and looked-after children
* religious organisations such as local church, synagogue, and mosque groups
* local ethnic organisations or local chapters of national organisations (ex. Polish Cultural Institute)
* GBLT organisations for teens
* On the street (yes, really!). Last year a UK library created a portable library and took to their local high street to get new members signed up. Taking your innovative teen programs into the public sphere isn’t such a bad idea–one of the members of the teen advisory group at my library even volunteered to walk around with a sandwich board on to promote library activities for teens!

Do you know of any other good venues for teen outreach? Comment at the bottom of this post, email your thoughts to yalibraryuk@gmail.com or tweet them @yalibraryuk. I’m especially interested in ideas for reaching older teens in part- or full-time employment and making the library service more accessible to them.

I’ll be updating these lists periodically and, as always, will credit you for any suggestions you make!

See the follow-up post full of ideas about what to say and do when you talk to groups of teens in your community.

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